Privacy Policy
M2 Chiropractic, LLC
Effective Date: November 9, 2026
1. Introduction
M2 Chiropractic, LLC ("M2 Chiropractic," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when interacting with our practice.
This Privacy Policy describes how we collect, use, disclose, retain, and protect information through our website, https://m2chiropractic.com, online contact forms, appointment scheduling services, electronic communications, and SMS messaging programs.
This policy applies to website visitors, prospective patients, current patients, and other individuals communicating with our practice.
Protected health information (PHI) subject to the Health Insurance Portability and Accountability Act (HIPAA) is also governed by our separate HIPAA Notice of Privacy Practices, which is provided through our patient intake process and is available upon request. Where applicable, HIPAA and other healthcare privacy laws take precedence over this general website policy.
2. Information We Collect
Depending on your interactions with M2 Chiropractic, we may collect:
Personal and Contact Information
First and last name
Email address
Telephone and mobile phone numbers
Mailing or billing address
Communication preferences
Appointment and Service Information
Appointment requests, dates, and scheduling preferences
Information submitted through contact forms
Information necessary to respond to questions about our services
Patient registration and intake information
Healthcare Information
When necessary to provide healthcare services, we may collect health histories, symptoms, medical information, and related records. Such information is handled according to applicable healthcare privacy laws and our HIPAA Notice of Privacy Practices.
Payment and Insurance Information
We may collect or process information necessary for billing, payment processing, insurance verification, and related administrative activities.
Website and Technical Information
IP address
Browser and device characteristics
Operating system
Pages visited and interactions with website features
Approximate location derived from IP address
Cookie identifiers and similar technical information
Website referral sources
SMS and Communication Information
Mobile telephone number
SMS consent and opt-out preferences
Date, time, and method of consent
Communication history and message delivery information
Email correspondence and other communications
Information may be collected directly from you, through service providers acting on our behalf, or from other sources as permitted by law.
3. How We Use Your Information
We may use collected information to:
Respond to inquiries and requests for information.
Schedule, confirm, reschedule, and manage appointments.
Provide healthcare services and related administrative support.
Send appointment reminders and office updates.
Communicate about services you request.
Send promotional emails or text messages when permitted by law and supported by any required consent.
Process payments and insurance-related transactions.
Maintain patient records and meet legal obligations.
Improve website performance and user experience.
Evaluate the effectiveness of our website and advertising.
Maintain the security of our systems and prevent unauthorized activity.
Comply with applicable federal and state laws.
We use and disclose protected health information only as permitted or required by applicable healthcare privacy laws and our HIPAA Notice of Privacy Practices.
4. SMS Messaging and Mobile Privacy
M2 Chiropractic offers SMS text messaging for appointment-related communications, office updates, customer service, and promotional communications.
SMS Programs
Our messaging may include two categories:
Appointment and Administrative Communications
Appointment confirmations and reminders
Scheduling and rescheduling notifications
Office hours, closures, and operational updates
Responses to inquiries
Requested follow-up and administrative communications
Marketing and Promotional Communications
Promotions and special offers
Announcements about M2 Chiropractic services
Educational content and practice updates
Invitations to events or special programs
Other promotional communications from M2 Chiropractic
Marketing messages may be sent to current or prospective patients who have provided the required consent.
SMS Consent
We obtain consent for SMS communications using appropriate opt-in methods, which may include website forms, electronic intake forms, written consent, or other legally permitted methods.
Consent to receive marketing text messages is separate from consent to receive appointment-related and administrative text messages.
Providing a phone number for appointment scheduling, requesting information, or receiving treatment does not automatically constitute consent to receive promotional text messages.
Consent to receive marketing messages is voluntary and is not a condition of purchasing services or receiving treatment.
We maintain records of messaging consent and communication preferences as appropriate.
SMS Frequency and Charges
Message frequency varies based on appointment activity, requested communications, and participation in promotional messaging programs.
Message and data rates may apply.
Opting Out
You may opt out of text messages at any time by replying STOP to a message.
You may receive one final text confirming your opt-out.
For support, reply HELP, call (972) 521-6213, or email office@m2chiropractic.com.
We honor opt-out requests in accordance with applicable laws and messaging requirements.
Mobile Information Sharing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
We do not sell, rent, or share mobile phone numbers, SMS opt-in data, or SMS consent information with third parties or affiliates for their independent marketing or promotional purposes.
All other information-sharing provisions in this policy exclude text messaging originator opt-in data and consent. Such information will not be disclosed to third parties for their independent use.
We may use contracted messaging and technology service providers to facilitate communications on our behalf. These providers may process the information necessary to deliver messages, maintain consent records, provide support, and operate the messaging service, subject to applicable confidentiality and data-protection requirements.
SMS consent information is not transferred to unaffiliated businesses for their own marketing campaigns.
5. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, analytics services, tags, and similar technologies to:
Enable website functionality.
Understand how visitors navigate our website.
Measure website performance.
Evaluate advertising effectiveness.
Improve our services and online experience.
These services may include website analytics and advertising tools provided by companies such as Google.
Depending on the tools in use, third-party providers may receive information such as device identifiers, IP addresses, browser characteristics, and website activity.
We do not authorize advertising service providers to use protected health information for their independent marketing purposes.
Where website information is subject to HIPAA or other applicable healthcare privacy laws, its collection, use, and disclosure must comply with those requirements.
You can manage or restrict cookies through your browser or device settings. Certain website functions may be affected if cookies are disabled.
6. Information Sharing and Third-Party Services
We may disclose information to authorized parties when necessary and legally permitted, including:
Technology and Service Providers
Companies assisting with website hosting, analytics, scheduling, electronic health records, communications, payment processing, or administrative operations.
Healthcare and Insurance Entities
Healthcare providers, health plans, and other authorized parties as permitted or required for treatment, payment, healthcare operations, or other lawful purposes.
Legal and Regulatory Authorities
Government agencies, courts, regulators, or other parties when disclosure is required or otherwise permitted by law.
Business and Professional Service Providers
Contractors, accountants, legal advisers, and other providers assisting our operations under appropriate confidentiality and contractual protections.
Where required by HIPAA, service providers handling protected health information must operate under appropriate Business Associate Agreements.
We do not sell personal information. Mobile phone numbers and SMS consent information are never provided to third parties or affiliates for their independent marketing or promotional use.
7. Online Scheduling and Patient Portals
M2 Chiropractic uses third-party scheduling and practice-management services, including Jane, to facilitate appointment scheduling, intake, patient communications, and related administrative functions.
Information submitted through these systems may be processed or stored by the applicable service provider on behalf of our practice.
Additional terms, privacy notices, and security practices may apply when accessing third-party platforms.
Information collected as part of patient care remains subject to applicable healthcare privacy laws.
8. Email Communications
We may send service-related emails concerning appointments, inquiries, and administrative matters.
We may also send marketing emails when permitted by applicable law.
Marketing emails will provide an appropriate way to opt out of future promotional communications.
Opting out of marketing communications does not prevent necessary service-related or legally required communications.
9. Information Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information from unauthorized access, alteration, use, or disclosure.
Safeguards may include access controls, secure systems, employee training, and contractual protections with service providers.
However, no method of electronic transmission or information storage is completely risk-free.
Standard SMS and email communications may not be encrypted end to end. Individuals should avoid sending highly sensitive medical information through unsecured channels.
For confidential healthcare communications, patients may contact our office to discuss appropriate secure communication methods.
10. Data Retention
We retain personal information as reasonably necessary to:
Provide requested services.
Maintain patient and business records.
Document communication consent and preferences.
Comply with legal and regulatory obligations.
Resolve disputes and maintain appropriate business documentation.
Retention periods vary based on the type of information and applicable legal requirements.
Where permitted, information may be securely deleted, de-identified, or otherwise appropriately disposed of when no longer required.
11. Your Privacy Rights and Choices
Depending on applicable law and the nature of the information involved, you may have the right to:
Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of certain information when legally permissible.
Update your communication preferences.
Withdraw consent for marketing communications.
Opt out of applicable targeted advertising or other processing where required by law.
Exercise rights regarding medical records and protected health information under HIPAA.
We will review and respond to eligible requests in accordance with applicable law.
Healthcare record retention requirements and other legal obligations may limit certain requests.
To exercise an applicable privacy right, contact office@m2chiropractic.com or (972) 521-6213.
If applicable law provides additional rights, including an appeal process concerning a denied privacy request, we will provide information about those rights as required.
12. Children's Privacy
Our general website is not designed or directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our general website without appropriate authorization when legally required.
Information about minor patients may be collected as necessary for healthcare services and handled according to applicable laws governing minors, parents, guardians, and medical records.
13. Third-Party Websites
Our website may link to external websites, scheduling platforms, social media websites, and other third-party services.
These services may operate under their own privacy policies and terms.
M2 Chiropractic is not responsible for the privacy practices of third-party websites that we do not control.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technologies, business practices, or legal obligations.
Updated versions will be posted on our website with a revised effective date.
Material changes will be communicated when required by applicable law.
15. Contact Information
For privacy questions, communication preferences, or requests concerning personal information, contact:
M2 Chiropractic, LLC
940 Ridgeview Drive, Suite 100, Building A
Allen, TX 75013
Phone: (972) 521-6213
Email: office@m2chiropractic.com
Website: https://m2chiropractic.com
SMS Support: Reply HELP
SMS Opt-Out: Reply STOP
For information regarding medical record privacy rights and our responsibilities under HIPAA, please refer to our separate HIPAA Notice of Privacy Practices.